What kind of media institution might distribute your media product and why?

My music magazine is targeting the 'Indie Scenester' tribe (catagorised by http://www.uktribes.com/) and with my in-depth analysis on different music magazines, I found out that IPC Media would be the best media institution to distribute my magazine. I have decided to base my magazine on the more 'rocky' types and decided to go for a Kerrang/NME type of magazine. Magazine distribution plays a very big part, not only in the publishers eye, but also in the eyes of the other big brands who advertise inside.